Opinion Savvy was founded in 2013 in Atlanta, Georgia, with the express mission of delivering research to consultants, media outlets, not-for-profit entities and political candidates using innovative methods of data collection. Opinion Savvy is dedicated to developing and refining new methods in the field of public issues research, the results of which have been featured in media outlets across the United States.
As a small firm, Opinion Savvy provides an intimate research experience. We take pride in our ability to deliver full results in as little as one business day, with capabilities matching those of much larger firms. Beyond traditional polling methodology, we are capable of providing advanced quantitative modeling services.
Our ideology: We are a centrist firm, and our clients include moderate Republicans, Democrats, and Libertarians alike. We focus on the issues – not partisanship.
As a company founded by a millennial, part of our mission is to increase the number of millennial candidates running for all levels of office across the country. Despite being the largest generation in the United States, the average age of a state legislator is 56, according to the Pew Research Center. We seek to change this discrepancy by recruiting millennial candidates and giving them a winning campaign strategy.